Franziska Sevik
“I set ideas in motion.”
From the stage to business
Short bio
Franziska Sevik is an entrepreneur, Business Choreographer and founder of the Berlin agency Favori Media. She brings together strategic marketing, clear positioning and entrepreneurial thinking with more than 20 years of experience on and behind the stage. Whether working with creatives, cultural institutions or companies: she sets ideas in motion and makes them visible.
Full biography
Franziska Sevik is an entrepreneur, marketing expert and founder of the Berlin agency Favori Media. Her path began on the stage: for more than twenty years she worked internationally as a performer, choreographer and director. It was there that she learned what still shapes her work today: timing, presence, discipline and the interplay of many people.
She lived in Turkey for seventeen years and worked across Europe and Asia from there. Early on she also took on the business side: she was responsible for stage and event productions, managed artists and negotiated contracts. Back in Berlin, she deliberately expanded this knowledge with further training in arts and cultural management as well as online marketing.
Out of this grew Favori Media, an agency for digital media, marketing and positioning, which was recognised as “Best Art & Culture Digital Media Agency Germany” at the European Enterprise Awards in 2025. With Artpreneure.de she created a knowledge and community platform for creatives who want to build their work on solid business foundations.
As a Business Choreographer she also supports entrepreneurs and companies in digital marketing — from positioning to content production, website and social media through to campaigns that turn visibility into enquiries and revenue. In doing so, she brings strategy, communication and implementation into harmony.
Franziska Sevik is the author of the book “Artpreneurship für Künstler” and a speaker. In 2026 she was honoured with the German CEO Excellence Award and named “Entrepreneur of the Future” by the German Innovation Institute. She lives and works in Berlin and speaks German, English and Turkish.
What drives her
Business Choreography
Marketing and business support for entrepreneurs, freelancers and companies. Positioning, marketing strategy and implementation fit together like a well-composed choreography, so that visibility becomes enquiries and revenue.
Find out more →Favori Media
Agency for digital marketing and positioning in the DACH region. Websites, social media, PR and campaigns for companies, freelancers, creatives and cultural institutions.
favori-media.de →Artpreneure.de
A learning and community platform for creatives who want to put their work on solid business foundations.
artpreneure.de →Speaking
Keynotes, talks and workshops for entrepreneurs, teams and creatives, on positioning, visibility, presence and focus.
See the topics →“Substance before show. What looks good must also have something behind it.”Franziska Sevik
Speaking topics
Business Choreography
When strategy, team and marketing move to the same beat: how companies bring clarity to their processes and their presence.
Visibility that sells
Out of interchangeability: how clear positioning and digital marketing lead to enquiries and revenue.
Presence over performance
What entrepreneurs can learn from the stage: presence, timing and the power to persuade in business.
Motivation & focus in everyday business
Discipline beyond enthusiasm. Learned on the stage, applied in business.
The visibility of art
Why good work alone is not enough and what it needs in order to be heard.
From artist to Artpreneur
From talent to structure: how creative self-employment becomes reliable income.
Recognition
- 2026/27Entrepreneur of the FutureGerman Innovation Institute · DUP Unternehmer
- 2026German CEO Excellence AwardsBest Art Entrepreneurship Business Leader
- 2025European Enterprise AwardsBest Art & Culture Digital Media Agency Germany (Favori Media)
- 2022International Speaker SlamExcellence Award
- 2021Berlin European Prize “Blue Bear”Nomination with the project SanatSever
Media coverage
All articles online at franziska-sevik.de/en/press
Artpreneurship für Künstler
New edition
A practical guide for artists who want to make their work visible and earn a living from it. Franziska Sevik shows how positioning, marketing and sales work in the arts, without compromising the artistic stance.
Review copies and interview enquiries welcome via the press contact.
Press photos
These photos may be used free of charge within editorial coverage about Franziska Sevik. Please state the photo credit. We are happy to send high-resolution files on request.
Working together
Whether media house, organiser, cultural institution or company: Franziska Sevik welcomes collaborations in which creativity and business meet on equal terms.
- Keynotes, talks and moderations
- Interviews, podcasts and expert contributions
- Workshops and seminars for companies, teams and creatives
- Jury and mentoring roles
- Media and brand partnerships
- Projects with companies, associations and cultural institutions