{"id":6207,"date":"2022-11-25T10:29:13","date_gmt":"2022-11-25T10:29:13","guid":{"rendered":"https:\/\/franziska-sevik.de\/online-marketing-only-for-unsuccessful-artists\/"},"modified":"2023-05-25T20:33:30","modified_gmt":"2023-05-25T20:33:30","slug":"online-marketing-only-for-unsuccessful-artists","status":"publish","type":"post","link":"https:\/\/franziska-sevik.de\/en\/online-marketing-only-for-unsuccessful-artists\/","title":{"rendered":"Online-Marketing? Only for unsuccessful artists!"},"content":{"rendered":"<div class=\"shariff shariff-align-center shariff-widget-align-center\" style=\"display:none\" data-services=\"facebook%7Cpinterest\" data-url=\"https:\/\/franziska-sevik.de\/en\/online-marketing-only-for-unsuccessful-artists\/\" data-timestamp=\"1685046810\" data-hidezero=\"1\" data-backendurl=\"https:\/\/franziska-sevik.de\/en\/wp-json\/shariff\/v1\/share_counts?\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-small\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8;border-radius:25%\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Ffranziska-sevik.de%2Fen%2Fonline-marketing-only-for-unsuccessful-artists%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\";border-radius:25%; background-color:#3b5998; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 18 32\"><path fill=\"#3b5998\" d=\"M17.1 0.2v4.7h-2.8q-1.5 0-2.1 0.6t-0.5 1.9v3.4h5.2l-0.7 5.3h-4.5v13.6h-5.5v-13.6h-4.5v-5.3h4.5v-3.9q0-3.3 1.9-5.2t5-1.8q2.6 0 4.1 0.2z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button linkedin shariff-nocustomcolor\" style=\"background-color:#1488bf;border-radius:25%\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Ffranziska-sevik.de%2Fen%2Fonline-marketing-only-for-unsuccessful-artists%2F\" title=\"Bei LinkedIn teilen\" aria-label=\"Bei LinkedIn teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\";border-radius:25%; background-color:#0077b5; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#0077b5\" d=\"M6.2 11.2v17.7h-5.9v-17.7h5.9zM6.6 5.7q0 1.3-0.9 2.2t-2.4 0.9h0q-1.5 0-2.4-0.9t-0.9-2.2 0.9-2.2 2.4-0.9 2.4 0.9 0.9 2.2zM27.4 18.7v10.1h-5.9v-9.5q0-1.9-0.7-2.9t-2.3-1.1q-1.1 0-1.9 0.6t-1.2 1.5q-0.2 0.5-0.2 1.4v9.9h-5.9q0-7.1 0-11.6t0-5.3l0-0.9h5.9v2.6h0q0.4-0.6 0.7-1t1-0.9 1.6-0.8 2-0.3q3 0 4.9 2t1.9 6z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button xing shariff-nocustomcolor\" style=\"background-color:#29888a;border-radius:25%\"><a href=\"https:\/\/www.xing.com\/spi\/shares\/new?url=https%3A%2F%2Ffranziska-sevik.de%2Fen%2Fonline-marketing-only-for-unsuccessful-artists%2F\" title=\"Bei XING teilen\" aria-label=\"Bei XING teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\";border-radius:25%; background-color:#126567; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 25 32\"><path fill=\"#126567\" d=\"M10.7 11.9q-0.2 0.3-4.6 8.2-0.5 0.8-1.2 0.8h-4.3q-0.4 0-0.5-0.3t0-0.6l4.5-8q0 0 0 0l-2.9-5q-0.2-0.4 0-0.7 0.2-0.3 0.5-0.3h4.3q0.7 0 1.2 0.8zM25.1 0.4q0.2 0.3 0 0.7l-9.4 16.7 6 11q0.2 0.4 0 0.6-0.2 0.3-0.6 0.3h-4.3q-0.7 0-1.2-0.8l-6-11.1q0.3-0.6 9.5-16.8 0.4-0.8 1.2-0.8h4.3q0.4 0 0.5 0.3z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button pinterest shariff-nocustomcolor\" style=\"background-color:#e70f18;border-radius:25%\"><a href=\"https:\/\/www.pinterest.com\/pin\/create\/link\/?url=https%3A%2F%2Ffranziska-sevik.de%2Fen%2Fonline-marketing-only-for-unsuccessful-artists%2F&media=https%3A%2F%2Ffranziska-sevik.de%2Fwp-content%2Fuploads%2F2023%2F05%2FOnline-Marketing-Kopie.png&description=Online-Marketing%3F%20Only%20for%20unsuccessful%20artists%21\" title=\"Bei Pinterest pinnen\" aria-label=\"Bei Pinterest pinnen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\";border-radius:25%; background-color:#cb2027; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#cb2027\" d=\"M27.4 16q0 3.7-1.8 6.9t-5 5-6.9 1.9q-2 0-3.9-0.6 1.1-1.7 1.4-2.9 0.2-0.6 1-3.8 0.4 0.7 1.3 1.2t2 0.5q2.1 0 3.8-1.2t2.7-3.4 0.9-4.8q0-2-1.1-3.8t-3.1-2.9-4.5-1.2q-1.9 0-3.5 0.5t-2.8 1.4-2 2-1.2 2.3-0.4 2.4q0 1.9 0.7 3.3t2.1 2q0.5 0.2 0.7-0.4 0-0.1 0.1-0.5t0.2-0.5q0.1-0.4-0.2-0.8-0.9-1.1-0.9-2.7 0-2.7 1.9-4.6t4.9-2q2.7 0 4.2 1.5t1.5 3.8q0 3-1.2 5.2t-3.1 2.1q-1.1 0-1.7-0.8t-0.4-1.9q0.1-0.6 0.5-1.7t0.5-1.8 0.2-1.4q0-0.9-0.5-1.5t-1.4-0.6q-1.1 0-1.9 1t-0.8 2.6q0 1.3 0.4 2.2l-1.8 7.5q-0.3 1.2-0.2 3.2-3.7-1.6-6-5t-2.3-7.6q0-3.7 1.9-6.9t5-5 6.9-1.9 6.9 1.9 5 5 1.8 6.9z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button mailto shariff-nocustomcolor\" style=\"background-color:#a8a8a8;border-radius:25%\"><a href=\"mailto:?body=https%3A%2F%2Ffranziska-sevik.de%2Fen%2Fonline-marketing-only-for-unsuccessful-artists%2F&subject=Online-Marketing%3F%20Only%20for%20unsuccessful%20artists%21\" title=\"Per E-Mail versenden\" aria-label=\"Per E-Mail versenden\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\";border-radius:25%; background-color:#999; color:#fff\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#999\" d=\"M32 12.7v14.2q0 1.2-0.8 2t-2 0.9h-26.3q-1.2 0-2-0.9t-0.8-2v-14.2q0.8 0.9 1.8 1.6 6.5 4.4 8.9 6.1 1 0.8 1.6 1.2t1.7 0.9 2 0.4h0.1q0.9 0 2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:26px\"><strong>Online-Marketing? &#8211; Then everyone will think I&#8217;m unsuccessful!<\/strong> <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Again and again I get these or similar statements in relation to marketing &amp; art. Almost one in three creatives actually seems to believe that online marketing by artists is an admission of an unsuccessful creative existence. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But how does one come up with such thoughts? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based on my life&#8217;s journey and my own experiences as an artist, I come to the following possible reasons for how these perceptions came about:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Traditional notions of art:<\/strong> In the past, artistic success and recognition were often associated with the traditional model of the art world, in which artists were discovered and promoted through galleries, agents or publishers. The idea that artists can market their work independently via the internet is seen as a departure from this traditional model.<\/li>\n\n\n\n<li><strong>Stigmatisation of the commercial:<\/strong> Some artists see marketing as something commercial and may believe that marketing their work could compromise their artistic integrity. They fear that this will make their art too closely aligned with the market and lose value.<\/li>\n\n\n\n<li><strong>Lack of understanding or uncertainty:<\/strong> Some artists may not have sufficient knowledge or experience of online marketing and therefore see it as something unknown or complicated. This creates the assumption that online marketing is only relevant for artists who have difficulty succeeding in the traditional way.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">However, due to my many years of working with artists &amp; cultural businesses, it is always important for me to emphasise that these assumptions do not correspond to reality!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online marketing offers artists a multitude of opportunities to advance their careers, reach a wider audience and realise their creative vision. It is definitely an effective tool to showcase your work, interact with fans and reach potential partners &amp; clients. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The use of the internet and social media is now an essential part of general marketing strategies in many industries, including arts and culture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is therefore appropriate that artists finally break away from the prejudices against online marketing and recognise the opportunities it offers. Through a strategic and authentic use of online marketing, artists can increase their reach and success, regardless of their current position in the creative industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Give your art a face!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Are you ready for a business challenge as an artist? <\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Take the path now &#8211; <strong><a href=\"https:\/\/vom-kuenstler-zum-artpreneur.de\/die-challenge\" target=\"_blank\" rel=\"noopener\">From artist to artpreneur!<\/a><\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 7 step guide to starting a life for &amp; of your art! &#8211; Get your Challenge now!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<div class=\"shariff shariff-align-center shariff-widget-align-center\" style=\"display:none\" data-services=\"facebook%7Cpinterest\" data-url=\"https:\/\/franziska-sevik.de\/en\/online-marketing-only-for-unsuccessful-artists\/\" data-timestamp=\"1685046810\" data-hidezero=\"1\" data-backendurl=\"https:\/\/franziska-sevik.de\/en\/wp-json\/shariff\/v1\/share_counts?\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-small\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8;border-radius:25%\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Ffranziska-sevik.de%2Fen%2Fonline-marketing-only-for-unsuccessful-artists%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\";border-radius:25%; 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Almost one in three creatives actually seems to believe that online marketing by artists is an admission of an unsuccessful creative existence.<br \/>\nBut how does one come up with such thoughts?<\/p>\n<div class=\"shariff shariff-align-center shariff-widget-align-center\" style=\"display:none\" data-services=\"facebook%7Cpinterest\" data-url=\"https:\/\/franziska-sevik.de\/en\/online-marketing-only-for-unsuccessful-artists\/\" data-timestamp=\"1685046810\" data-hidezero=\"1\" data-backendurl=\"https:\/\/franziska-sevik.de\/en\/wp-json\/shariff\/v1\/share_counts?\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-small\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8;border-radius:25%\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Ffranziska-sevik.de%2Fen%2Fonline-marketing-only-for-unsuccessful-artists%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" 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Sevik","author_link":"https:\/\/franziska-sevik.de\/en\/author\/franziska\/"},"uagb_comment_info":9,"uagb_excerpt":"Again and again I get this or a similar statement in relation to marketing & art. Almost one in three creatives actually seems to believe that online marketing by artists is an admission of an unsuccessful creative existence. But how does one come up with such thoughts?","_links":{"self":[{"href":"https:\/\/franziska-sevik.de\/en\/wp-json\/wp\/v2\/posts\/6207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/franziska-sevik.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/franziska-sevik.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/franziska-sevik.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/franziska-sevik.de\/en\/wp-json\/wp\/v2\/comments?post=6207"}],"version-history":[{"count":2,"href":"https:\/\/franziska-sevik.de\/en\/wp-json\/wp\/v2\/posts\/6207\/revisions"}],"predecessor-version":[{"id":6215,"href":"https:\/\/franziska-sevik.de\/en\/wp-json\/wp\/v2\/posts\/6207\/revisions\/6215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/franziska-sevik.de\/en\/wp-json\/wp\/v2\/media\/6185"}],"wp:attachment":[{"href":"https:\/\/franziska-sevik.de\/en\/wp-json\/wp\/v2\/media?parent=6207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/franziska-sevik.de\/en\/wp-json\/wp\/v2\/categories?post=6207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/franziska-sevik.de\/en\/wp-json\/wp\/v2\/tags?post=6207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}